Whole, organic,
botanical concentrates are the foundation and source of
nourishment in
everything we make and are reflected even in the natural colors and
fragrances of our products.
Whole
because it is all the little known or considered constituents of a
plant which make the nourishment they offer whole-istic in nature.
Excellent examples are the phyto-nutrients carotenoids (the colors or
“light” of a plant) which play important roles in the health and
vitality of our cells by detoxifying carcinogens and repairing DNA
damage caused by pollutants. Green chlorophyll and yellow beta carotene
are two. Also, it is from whole plant concentrates that we are offered
the widest range of nutrients necessary for their absorption.
For instance, it is well known that vitamin C is a powerful antioxidant
to our cells, including our skin’s. But, did you know we cannot utilize
vitamin C without copper? Copper without zinc? Zinc without
chromium?… Neither can we utilize protein without calcium (or
chromium), calcium without oxygen, oxygen without vitamin E… The
list goes on infinitely. Further, one nutrient in the presence of
another can greatly enhance the effectiveness of both, such as the well
known vitamin E and selenium relationship. Regarding the
interdependence (synergistic relationships) of nutrients insures the
nourishment we are seeking and makes massive, unbalancing doses of
isolated nutrients unnecessary and even archaic. It is not enough to
add a few nutrients to a formula, whatever the amounts, and call
it wholesome, holistic or even nutritional.
Organic
because consciously grown plants are far more wholesome and exceedingly
richer in nourishment and healing constituents than commonly grown,
sometimes by more than 100%. And because cutting edge science is
beginning to realize what some have known all along. As much as we are
chemical in composition, we are electrical! And the “charge” (or
energy) of uncontaminated plants, as opposed to genetically altered
and/or chemically treated, produce healthy, coherent, electrical
communications throughout the human body, which certainly includes its
largest organ, the skin, that are identifiable, unifying and healing to
our cells. This just makes sound, common sense when it is realized that
even the tiniest atoms dance to the tune of their own positive and
negative electrical charges.
Botanical
because, simply, our cells resonate with and have a natural affinity
for plants. Mysteriously, though science is able to isolate and
recreate the exact molecular structure of a nutrient, it cannot predict
or duplicate the way our cells wholeheartedly respond to and harmonize
with that in which they share a common inheritance: the plant kingdom.
Finally, just as there are powerful, synergistic relationships between
the components of a plant, so are there between plants. By properly
combining precise amounts of two or more, very particular, potent
and balancing formulas are created.
Achieving balance (homeostasis) through plants (herbs and food) is the
very foundation of the Chinese and Auyervedic Medicines. It is at the
heart of everything we do.
Synergy (relationship) is the
very nature of Nature!
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